{"title":"Home page","description":null,"products":[{"product_id":"one","title":"THAT CURL DEFINER","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eWe don’t just define curls. We care for them.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis curl defining cream does more than shape your texture, it’s built to support the health of your hair over time. Powered by coconut oil, flaxseed extract, and hydrolyzed baobab protein, it locks in moisture, smooths frizz, and strengthens from within. Formulated for medium to high porosity hair, it gives you soft, lasting definition without stiffness or residue. Curl memory means your pattern holds for days, not hours. Built-in heat protection supports healthier styling routines, because styling should never come at the cost of care for \u003ca href=\"https:\/\/www.staunchhair.com\/pages\/haircare-for-textured-hair\"\u003etextured hair\u003c\/a\u003e. You get definition, repair, moisture, and protection. Because healthy curls hold better.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"p1\"\u003eIdeal medium to high porosity curls\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eDefines with light, flexible hold\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eHelps repair and strengthen textured strands\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eAdds moisture without weighing hair down\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eSupports lasting curl memory\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eBuilt-in heat protection\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eSmooths frizz and adds shine\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eNo crunch, no residue, just soft, defined curls\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"STAUNCH","offers":[{"title":"Default Title","offer_id":55984220995966,"sku":"02","price":469.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/4212\/6718\/files\/4E0CE954-1A99-46C0-9EC2-F6848BDFE672.heic?v=1768567188"},{"product_id":"two","title":"TRUE DEFINING GEL","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eDefine. Strengthen. Hold.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eMore than hold. It’s curl care in a gel.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis curl gel is made to hydrate first, then hold. It defines, strengthens, and protects while helping your hair retain moisture where it matters most. Powered by active botanicals like baobab protein, chia seed extract, and marine algae, it supports healthy, frizz-resistant and bouncy curls. Formulated for low to medium porosity, this gel delivers long-lasting curl memory, built-in heat protection, and a breathable, touchable finish for \u003ca href=\"https:\/\/www.staunchhair.com\/pages\/haircare-for-textured-hair\"\u003etextured hair\u003c\/a\u003e. It hydrates first, so your curls stay defined, soft, and resilient.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"p1\"\u003eIdeal for low to medium porosity\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eMedium hold with flexible control\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eHelps define curls and resist frizz\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eHydrates and strengthens textured strands\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eBuilt-in heat protection\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eSupports long-lasting curl memory\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eSmooths, softens, and adds natural shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Staunch","offers":[{"title":"Default Title","offer_id":55984222470526,"sku":"01","price":469.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/4212\/6718\/files\/Untitled_design_2.png?v=1773227496"},{"product_id":"curl-defining-bundle","title":"CURL DEFINING BUNDLE","description":"\u003cp data-start=\"243\" data-end=\"447\"\u003eThe \u003cstrong data-start=\"247\" data-end=\"273\"\u003eCurl Definition Bundle\u003c\/strong\u003e includes \u003cstrong data-start=\"283\" data-end=\"304\"\u003eTrue Defining Gel\u003c\/strong\u003e and \u003cstrong data-start=\"309\" data-end=\"330\"\u003eThat Curl Definer\u003c\/strong\u003e two curl defining formulas designed to give maximum definition with the freedom to choose how your curls feel.\u003c\/p\u003e\n\u003cp data-start=\"449\" data-end=\"749\"\u003eEach product is powerful on its own. Use the gel when you want a lightweight, airy finish with flexible hold. Choose the cream when your hair needs more moisture, softness, and comfort. On days when your curls need more, layer them together for enhanced definition and longer-lasting results.\u003c\/p\u003e\n\u003cp data-start=\"751\" data-end=\"888\"\u003eBoth formulas hydrate, define, and protect while supporting healthy, frizz-resistant curls with built-in heat protection and curl memory. \u003cmeta charset=\"UTF-8\"\u003eThis bundle is designed for \u003ca href=\"https:\/\/www.staunchhair.com\/pages\/haircare-for-textured-hair\"\u003etextured hair \u003c\/a\u003ethat needs balanced moisture, definition and long-term care\u003c\/p\u003e\n\u003cp data-start=\"890\" data-end=\"929\"\u003eStrong alone. Even better together.\u003c\/p\u003e\n\u003cp data-start=\"317\" data-end=\"333\"\u003eKey benefits\u003c\/p\u003e\n\u003cul data-start=\"334\" data-end=\"522\"\u003e\n\u003cli data-start=\"334\" data-end=\"368\"\u003e\n\u003cp data-start=\"336\" data-end=\"368\"\u003eDefines waves, curls and coils\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"369\" data-end=\"411\"\u003e\n\u003cp data-start=\"371\" data-end=\"411\"\u003eReduces frizz and supports curl memory\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"412\" data-end=\"455\"\u003e\n\u003cp data-start=\"414\" data-end=\"455\"\u003eFlexible hold without crunch or residue\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"456\" data-end=\"484\"\u003e\n\u003cp data-start=\"458\" data-end=\"484\"\u003eBuilt-in heat protection  \u003c\/p\u003e\n\u003cp data-start=\"458\" data-end=\"484\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"458\" data-end=\"484\"\u003e\u003cstrong data-start=\"622\" data-end=\"641\"\u003eWhat's included.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"642\" data-end=\"793\"\u003e\n\u003cli data-start=\"642\" data-end=\"717\"\u003e\n\u003cp data-start=\"644\" data-end=\"717\"\u003e\u003ca href=\"https:\/\/www.staunchhair.com\/products\/two?variant=55984222470526\" title=\"True Defining Gel\"\u003e\u003cstrong data-start=\"644\" data-end=\"665\"\u003eTrue Defining Gel\u003c\/strong\u003e\u003c\/a\u003e – Lightweight hydrating curl gel with airy definition with flexible hold.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"718\" data-end=\"793\"\u003e\n\u003cp data-start=\"720\" data-end=\"793\"\u003e\u003ca title=\"That Curl Definer\" href=\"https:\/\/www.staunchhair.com\/products\/one?variant=55984220995966\"\u003e\u003cstrong data-start=\"720\" data-end=\"741\"\u003eThat Curl Definer\u003c\/strong\u003e\u003c\/a\u003e – Richer moisture-locking curl cream with soft, touchable definition.\u003c\/p\u003e\n\u003cp data-start=\"487\" data-end=\"522\"\u003eStrong alone. Even better together.\u003cstrong data-start=\"622\" data-end=\"641\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"487\" data-end=\"522\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"641\"\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Staunch","offers":[{"title":"Default Title","offer_id":56708773052798,"sku":null,"price":845.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/4212\/6718\/files\/7456DC30-A7BC-4059-BE1D-1A4F2463EECE.heic?v=1768567751"},{"product_id":"bounce-back","title":"BOUNCE BACK","description":"\u003cp\u003e\u003cstrong\u003eTREATMENT • LEAVE-IN • PRIMER\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"626\" data-start=\"395\"\u003eBounce Back is a treatment-first leave-in and primer created for textured hair that needs more than softness. It strengthens and supports the hair from within  so curls form better, feel healthier and move with natural bounce.\u003cspan\u003e Ideal when your hair needs care before styling or when you want defined curls without adding hold.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1080\" data-start=\"628\"\u003eInspired by advanced skincare thinking, Bounce Back focuses on improving the hair’s internal structure rather than masking issues on the surface. Formulated for all hair types and all porosities, it supports the bonds inside the hair fiber, helping strands stay strong, flexible and hydrated. When the hair is balanced from within, curls naturally become softer, more responsive and easier to define without relying on heavy styling products.\u003c\/p\u003e\n\u003cp data-end=\"1363\" data-start=\"1082\"\u003ePowered by FiberHance™ BM Technology, the formula absorbs into the hair instead of coating it. This targeted, high-performance approach helps improve strength and elasticity over time, while keeping curls light, touchable and refined.\u003c\/p\u003e\n\u003cp data-end=\"1647\" data-start=\"1365\"\u003eBounce Back also helps protect the hair during heat styling, making it an ideal primer before diffusing, blow-drying or layering with gels and creams. With continued use, it improves manageability  especially in chemically treated hair while supporting long-term hair health.\u003c\/p\u003e\n\u003cp data-end=\"1755\" data-start=\"1649\"\u003eLuxury haircare for texture.\u003cbr data-end=\"1682\" data-start=\"1679\"\u003eA treatment that improves how your hair behaves, not just how it looks.\u003c\/p\u003e\n\u003cul data-end=\"1793\" data-start=\"1371\"\u003e\n\u003cli data-end=\"1421\" data-start=\"1371\"\u003eDesigned for all hair types and all porosities\u003c\/li\u003e\n\u003cli data-end=\"1475\" data-start=\"1422\"\u003eHelps support and strengthen the hair from within\u003c\/li\u003e\n\u003cli data-end=\"1532\" data-start=\"1476\"\u003eImproves elasticity so curls bounce back more easily\u003c\/li\u003e\n\u003cli data-end=\"1591\" data-start=\"1533\"\u003eEnhances natural curl definition without heavy styling\u003c\/li\u003e\n\u003cli data-end=\"1636\" data-start=\"1592\"\u003eAdds moisture without weighing hair down\u003c\/li\u003e\n\u003cli data-end=\"1679\" data-start=\"1637\"\u003eSupports curl memory and manageability\u003c\/li\u003e\n\u003cli data-end=\"1726\" data-start=\"1680\"\u003eHelps protect the hair during heat styling\u003c\/li\u003e\n\u003cli data-end=\"1793\" data-start=\"1727\"\u003eNo stiffness, no crunch, no residue — just soft, healthy curls\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Staunch","offers":[{"title":"Default Title","offer_id":56801647985022,"sku":"03","price":559.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/4212\/6718\/files\/3C5B74BF-2EF0-4C49-BC4C-C14BE8EC3256.heic?v=1768567339"},{"product_id":"rich-leave-in-conditioner","title":"RICH LEAVE-IN CONDITIONER","description":"\u003ch3 data-end=\"564\" data-start=\"525\"\u003e\u003cstrong data-end=\"564\" data-start=\"529\"\u003eLEAVE-IN • CONDITIONER • PRIMER   250ML\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"490\" data-start=\"319\"\u003eRich Leave-In Conditioner is a leave-in conditioner created to repair daily wear, improve hair condition and deliver lasting hydration  without heaviness or build-up.\u003c\/p\u003e\n\u003cp data-end=\"797\" data-start=\"492\"\u003eBuilt on a shea-derived conditioning base, the formula delivers softness and slip while remaining light enough for frequent use. Designed for all hair types, porosities and curl patterns, Rich Leave-In instantly improves detangling and manageability, softens the hair fiber and helps reduce frizz.\u003c\/p\u003e\n\u003cp data-end=\"1170\" data-start=\"799\"\u003eFormulated with Bond Repair Complex (FiberHance™ BM Technology) and fiber-supporting ingredients, Rich Leave-In helps maintain the integrity of the hair fiber and improve how hair feels over time. Added UV support helps protect hair from everyday environmental exposure, making it an ideal primer before styling and a reliable refresher between wash days.\u003c\/p\u003e\n\u003cp data-end=\"1383\" data-start=\"1172\"\u003eIts refined, non-coating feel makes Rich Leave-In especially beneficial for dry, tangled or chemically treated hair, and easy to layer with creams, gels or treatments as part of a flexible, everyday routine.\u003c\/p\u003e\n\u003cp data-end=\"1461\" data-start=\"1385\"\u003eEveryday conditioning refined, reliable and designed to be used often.\u003c\/p\u003e\n\u003cp data-end=\"1709\" data-start=\"1624\"\u003e\u003cstrong\u003eRepair. Improve. Condition. Hydrate.\u003c\/strong\u003e\u003cbr data-end=\"1667\" data-start=\"1664\"\u003eEveryday care designed to be used often.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-end=\"1731\" data-start=\"1719\"\u003eBENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"2281\" data-start=\"1733\"\u003e\n\u003cli data-end=\"1791\" data-start=\"1733\"\u003eRepairs daily wear and improves overall hair condition\u003c\/li\u003e\n\u003cli data-end=\"1852\" data-start=\"1792\"\u003eDelivers lasting hydration without heaviness or build-up\u003c\/li\u003e\n\u003cli data-end=\"1894\" data-start=\"1853\"\u003eInstantly detangles and improves slip\u003c\/li\u003e\n\u003cli data-end=\"1944\" data-start=\"1895\"\u003eSoftens the hair fiber and helps reduce frizz\u003c\/li\u003e\n\u003cli data-end=\"2003\" data-start=\"1945\"\u003eSupports healthy-looking hair with Bond Repair Complex\u003c\/li\u003e\n\u003cli data-end=\"2067\" data-start=\"2004\"\u003eProvides UV support against everyday environmental exposure\u003c\/li\u003e\n\u003cli data-end=\"2129\" data-start=\"2068\"\u003eImproves manageability for dry or chemically treated hair\u003c\/li\u003e\n\u003cli data-end=\"2203\" data-start=\"2130\"\u003eIdeal as a leave-in,\u003cstrong\u003e \u003c\/strong\u003eprimer before styling, or curl refresher\u003c\/li\u003e\n\u003cli data-end=\"2281\" data-start=\"2204\"\u003e Easy to layer with creams, gels or treatments\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Staunch","offers":[{"title":"Default Title","offer_id":56801790886270,"sku":"004","price":489.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/4212\/6718\/files\/69DE7282-5763-49F1-9377-AECB501D92F7.heic?v=1768566568"}],"url":"https:\/\/www.staunchhair.com\/collections\/frontpage.oembed","provider":"Staunch","version":"1.0","type":"link"}