HAIRCARE DEDICATED TO TEXTURE. MATCHED BY POROSITY.
Haircare Products
HOW IT WORKS!
What is Hair Porosity?
Porosity is your hair’s ability to absorb and retain moisture, and it has everything to do with how your curls behave.
It’s not about curl pattern or hair type. It’s about the condition of your cuticle, the outer layer of your hair strand. Some hair holds on to moisture easily. Some struggles to absorb it at all. And some soaks it up fast, only to lose it just as quickly.
Understanding your porosity helps you:
- Choose the right products
- Build a routine that actually works
- Get better, longer-lasting results
At Staunch, we formulate every product with porosity in mind, because caring for texture starts with understanding how your hair works.
Give your hair what it needs, and it will do what you’ve always wanted it to do.
It’s not the hair, it’s the knowledge.
OUR PHILOSOPHY
Dedicated to texture.
We’ve worked with textured hair behind the chair for over two decades, listening, learning, and caring. We know that curls, coils, and waves aren’t a trend. They’re personal, powerful, and deserve products made with real respect.
Made with intention.
Every formula is created with purpose, to hydrate, strengthen, protect, and restore. We use what works, leave out what doesn’t, and design products that care for your hair over time, not just in the moment.
Matched by porosity.
Because texture isn’t defined by curl pattern, it’s defined by need. Porosity tells us how your hair absorbs and holds moisture, and it’s the foundation of everything we do. When you match your products to your porosity, results last longer and your hair gets healthier.
Haircare dedicated to texture. Matched by porosity.