Skip to product information
TRUE DEFINING GEL
1/7
  • TRUE DEFINING GEL
  • TRUE DEFINING GEL
  • TRUE DEFINING GEL
  • TRUE DEFINING GEL
  • TRUE DEFINING GEL
  • TRUE DEFINING GEL
  • TRUE DEFINING GEL
TRUE DEFINING GEL

8 reviews

TRUE DEFINING GEL

469 kr

Define. Strengthen. Hold.

More than hold. It’s curl care in a gel.

This curl gel is made to hydrate first, then hold. It defines, strengthens, and protects while helping your hair retain moisture where it matters most. Powered by active botanicals like baobab protein, chia seed extract, and marine algae, it supports healthy, frizz-resistant and bouncy curls. Formulated for low to medium porosity, this gel delivers long-lasting curl memory, built-in heat protection, and a breathable, touchable finish for textured hair. It hydrates first, so your curls stay defined, soft, and resilient.

Benefits

  • Ideal for low to medium porosity
  • Medium hold with flexible control
  • Helps define curls and resist frizz
  • Hydrates and strengthens textured strands
  • Built-in heat protection
  • Supports long-lasting curl memory
  • Smooths, softens, and adds natural shine
HOW TO USE

Apply evenly to wet hair in sections, working from root to tip. Use fingers, a wide-tooth comb, or a styling brush to distribute.

If you have low porosity hair, warm water can help open the cuticle and improve absorption.

Style as desired:
- Air drying gives a more controlled, longer-lasting hold
- Diffusing adds volume and softness

True Defining Gel is great on its own, but it also layers seamlessly over That Curl Definer for extra moisture.

INGREDIENTS

Made without silicones, sulfates, drying alcohols, mineral oils, or parabens. Each ingredient is chosen with care, to support your curls, not just style them.

Lightly scented with a fragrance formulated without common allergens.

Key ingredient

Hydrolyzed Baobab Protein

Repairs and strengthens from root to tip. Adds elasticity and protects against UV and heat damage.

Chia Seed Extract

Forms a soft, flexible film that defines curls, reduces frizz, and nourishes textured hair.

Saccharide Isomerate

Plant-derived moisture magnet that binds to the hair, helping maintain hydration and improve scalp comfort.

Pelvetia Canaliculata Extract

A marine algae that protects the cuticle, boosts shine, and improves curl shape in all climates.

Squalane

Adds softness and smoothness without build-up.

Jojoba Oil

Lightweight conditioning oil that supports shine and manageability.

Full ingredient list (INCI)

Aqua, Glycerin, Sodium Polyitaconate, Salvia Hispanica Seed Extract, Xanthan Gum, Xylitylglucoside, Pentylene Glycol, Anhydroxylitol, Saccharide Isomerate, Maltitol, Xylitol, Hydrolyzed Adansonia Digitata Seed Extract, Pelvetia Canaliculata Extract, Squalane, Simmondsia Chinensis Seed Oil, Lecithin, Cyamopsis Tetragonoloba Gum, Glyceryl Stearate, Hydroxypropyl Starch Phosphate, Citric Acid, Sodium Citrate, Sodium Benzoate, Potassium Sorbate, Parfum.

Why we list it all

We highlight our key ingredients so you know what’s working for your hair, and we share the full INCI list because transparency matters.

AT STAUNCH, WE KEEP STYLING SIMPLE. OUR PRODUCTS ARE MADE TO GIVE YOUR CURLS MOISTURE, DEFINITION, AND PROTECTION ALL WITHOUT NEEDING A LEAVE-IN.